Privacy Policy

The information we process depends on how you use Friendful.

Account and Sign-In Information

Friendful uses Sign in with Apple and Google Sign-In.

When you create an account, we may receive and process:

• your name;
• email address;
• a unique account identifier;
• time zone;
• onboarding answers;
• information needed to manage your account and sign-in.

We do not receive your Apple or Google password.

Information You Choose to Save

Friendful lets you save information that helps you remember what matters about the people in your life. This may include:

• names and contact details;
• birthdays and other important dates;
• profile photos that you choose to add;
• notes and personal details;
• reminders and follow-ups;
• interaction history;
• tags and categories;
• gift ideas and other information you choose to save;
• AI conversations, summaries, suggestions, and generated notes.

You decide what information to add and can edit or delete it within the App.

Some of this information may relate to people who do not use Friendful. We process it only to provide the features you request and do not use it to contact or advertise to them.

Contact Imports

If you choose to import a contact, Friendful accesses your device contacts so that you can browse and select a person.

Your full contact list remains on your device and is not uploaded or stored by Friendful.

The contact details you choose to import may include:

• the person’s name;
• one phone number;
• date of birth;
• a contact photo, if available and selected.

You can also create a person profile manually without importing a contact.

Profile Photos

If you choose to add a profile photo, Friendful may request access to your photo library.

Only the photo you select is uploaded and stored as part of the relevant profile. Friendful does not upload the rest of your photo library.

Voice Notes and Transcriptions

When you use voice transcription:

• the recording is temporarily stored on your device;
• the audio is sent to Google Vertex AI for transcription;
• the temporary audio file is deleted after processing, including if the transcription fails, is cancelled, or the screen is closed;
• the original recording is not stored in Friendful’s cloud storage.

The text you choose to submit or save, together with notes or other AI-generated content created from it, may be stored in Friendful.

AI Features

When you use Friendful’s AI features, the information needed to respond to your request is sent to Google Vertex AI.

Depending on the feature and your request, this may include:

• your question or prompt;
• relevant saved notes;
• profile information;
• dates, reminders, or other relationship context;
• audio submitted for transcription.

Friendful uses Google Vertex AI through a paid Google Cloud service.

Your saved content is not used to train general-purpose AI models.

AI-generated content may be stored in your Friendful account so that you can access it later.

Subscription Information

Premium subscriptions are processed through the Apple App Store or Google Play.

Friendful may receive limited information about your purchase, including:

• subscription status;
• subscription plan;
• trial eligibility;
• renewal or expiry status;
• purchase or transaction identifiers;
• your internal Friendful account identifier.

Friendful does not receive your full credit card or payment-account details.

Superwall is used to display subscription and paywall screens. It receives an internal account identifier but does not receive your contacts, notes, transcriptions, or AI conversations.

Technical, Usage, and Diagnostic Information

We process limited technical and usage information to operate, protect, and improve Friendful. This may include:

• an internal account identifier;
• information about feature usage;
• device, operating-system, and App-version information;
• notification tokens;
• technical error and diagnostic information.

Amplitude is used for product analytics, and Sentry is used for crash and error diagnostics.

These services are configured to receive only technical and usage information, not names, contact details, notes, voice transcriptions, or AI prompts.

Push Notifications

When notifications are enabled, Friendful uses Firebase Cloud Messaging and, on iOS, Apple’s Push Notification service to deliver them.

Notification text may include information such as a person’s name, birthday, or reminder. Depending on your phone settings, this information may appear in a notification preview or on your lock screen.

You can manage notifications and preview settings through your phone’s settings.

Communications With Friendful

When you contact us for support or another request, we process the information you provide, such as your email address, message, and any information needed to respond.

Opening Messaging Apps

Friendful may allow you to open WhatsApp or your device’s default messaging app using a phone number saved in Friendful.

The relevant phone number is passed to the selected messaging app so that the conversation can be opened. Friendful does not read, import, or receive the contents of your messages.

Your use of the selected messaging service is governed by that service’s own terms and privacy practices.

We use information to:

• create and manage your account;
• provide the features you request;
• store and organize the content you choose to add;
• provide reminders and notifications;
• generate AI answers, summaries, notes, and transcriptions;
• manage subscriptions and premium access;
• maintain, troubleshoot, and secure Friendful;
• understand how features are used and improve the App;
• respond to support and privacy requests;
• prevent fraud, misuse, and security incidents;
• comply with legal obligations and establish, exercise, or defend legal claims.

We do not sell personal information.

We do not use your saved content for advertising or targeted advertising.

We do not use your saved content to train general-purpose AI models.

Where applicable law requires a legal basis, we process information on the following grounds.

Providing Friendful

We process information where necessary to provide Friendful and the features you request, including account management, data storage, reminders, AI features, and premium access.

Legitimate Interests

Where permitted, we process limited information for legitimate purposes such as:

• maintaining and improving Friendful;
• diagnosing technical problems;
• protecting the App and its users;
• preventing fraud and misuse;
• understanding how Friendful’s features are used.

We consider these interests against the rights and interests of the people concerned.

Consent and Permissions

Where required, we rely on your consent or device permission for features such as:

• contact access;
• photo access;
• microphone access;
• notifications;
• analytics where legally required.

You can manage device permissions through your phone’s settings. Removing a permission does not automatically delete information you previously chose to import or save.

Legal Requirements

We may process information where necessary to comply with law, respond to valid legal requests, enforce our Terms, or establish, exercise, or defend legal claims.

Friendful uses service providers that help us operate and improve the App.

Google and Firebase

Google services are used for:

• account authentication;
• database and file storage;
• backend functions;
• remote configuration;
• push notifications;
• Google Sign-In;
• AI features and voice transcription through Google Vertex AI.

Firebase stores account information, selected contact details, profile photos, notes, reminders, interaction history, AI conversations, and other content saved in Friendful.

Apple

Apple services may be used for:

• Sign in with Apple;
• iOS push-notification delivery;
• App Store subscriptions and purchases;
• distribution of the App.

Superwall

Superwall is used to display subscription and paywall screens and receives limited subscription-related information and an internal account identifier.

Amplitude

Amplitude is used for product analytics and receives limited technical and feature-usage information.

Sentry

Sentry is used for crash and error diagnostics and receives limited technical information needed to identify and resolve problems.

App Stores

Apple and Google process payments, purchases, refunds, and subscription management under their own terms and privacy practices.

Information may also be disclosed where required by law, where reasonably necessary to protect Friendful, its users, or others, to professional advisers where necessary, or in connection with a sale or transfer of Friendful. Appropriate confidentiality and data-protection measures will apply.

Friendful is operated from Switzerland.

Some of our service providers are based in, or may process information in, the United States and other countries.

Where required, we use contractual or other legally recognized safeguards to protect information transferred internationally.

We normally keep your account information and saved content for as long as your account remains active or as long as necessary to provide Friendful.

When your account is deleted:

• your primary account data and saved content are deleted from the active database and cloud storage;
• database backups may retain residual copies for up to 7 days;
• limited technical server logs may remain for up to 30 days;
• Sentry diagnostic records may remain for up to 90 days;
• limited technical or usage records may remain for the applicable analytics retention period.

Technical and analytics records do not contain the notes, contact details, transcriptions, or AI prompts you saved in Friendful.

We may retain limited information for longer where reasonably necessary to comply with law, resolve disputes, prevent misuse, maintain transaction records, or establish or defend legal claims.

You can delete your account directly within the Friendful App.

You can also delete or request deletion of your account through the account-deletion page on the Friendful website.

Deleting the App from your phone does not delete your account.

Deleting your Friendful account does not automatically cancel an active Apple App Store or Google Play subscription. Subscriptions must be cancelled separately through the applicable app-store account.

Depending on applicable law, you may have rights regarding personal information concerning you, including rights to:

• access certain information;
• correct inaccurate information;
• request deletion;
• restrict or object to certain processing;
• receive certain information in a portable format;
• withdraw consent where processing is based on consent;
• lodge a complaint with a competent data-protection authority.

These rights are subject to applicable legal limitations and the rights and privacy of other people.

We may need to verify a request before acting on it.

We use reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, loss, or misuse.

No online or cloud-based service can guarantee absolute security. You are responsible for protecting access to your device and sign-in method.

Friendful is not intended for children under 13.

If we learn that we have collected personal information through an account belonging to a child under 13, we may delete the account and associated information.

We may update this Privacy Policy when Friendful, its service providers, or applicable requirements change.

The current version will be available on the Friendful website and accessible through the App.

If we make material changes, we may provide additional notice in the App or by email.

The effective date at the top shows when the current version became effective.

Friendful is operated by Sophia Carina Graf in Switzerland.

For questions or privacy requests, contact:

team@friendful.app